Whataburger—Riders In The Sky

 

Whataburger—Riders In The Sky

Situation:       Whataburger was looking to break out and do something new. To that end, I wrote this series of spots envisioning the use of the popular “cowboy” musical group Riders In The Sky. The project got far enough along that we were in contact with the group, got costs and began pre-production planning with a film crew. Ultimately, however, the client chose to leave them unproduced.

Whataburger—Dinner:30

Whataburger—Riders In The Sky (unproduced script)Whataburger—Riders In The Sky (unproduced script)Whataburger—Riders In The Sky (unproduced script)

Whataburger 1d

Whataburger—Breakfast:30

Whataburger—Riders In The Sky (unproduced script)Whataburger—Riders In The Sky (unproduced script)Whataburger—Riders In The Sky (unproduced script)Whataburger—Riders In The Sky (unproduced script)

Whataburger—Radio:60Whataburger—Riders In The Sky (unproduced script)Whataburger—Riders In The Sky (unproduced script)

 

For coupons, we chose to use direct mail and adopted the look of old “Texas Brag” postcards. The body copy and offer would be on the reverse side.

Whataburger—Direct Mail Postcards

Whataburger—Riders In The Sky (unproduced postcard)Whataburger—Riders In The Sky (unproduced postcard)Whataburger—Riders In The Sky (unproduced postcard)

Copyright 2018, Tom Jones, New Braunfels, Texas.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s