Situation: Although Colin Medical Instruments’ technology was in the majority of hospitals and operating rooms throughout the United States, their equipment was licensed to other companies that rebranded it under other names. They wanted to (re)introduce themselves to the American Market in major trade publications.
Action: I concepted and wrote a series of ads which played off the fact that Colin initially appeared to be an extremely minor player in the market when, in fact, they were the market leader.
TomJonesNBTX 