St. James Place

 

St. James PlaceSt. James PlaceSt. James PlaceSt. James PlaceSt. James PlaceSt. James PlaceSt. James PlaceSt. James PlaceSt. James Place

Situation:     The Gulf Coast’s largest Continuing Care Retirement Community, it was beginning a $63.3 million redevelopment and needed marketing direction. Action:    I managed a staff of 5 and worked to:

  • Develop a comprehensive marketing plan to guide the campus through this transitionary period. This included print, direct mail, Internet and television.
  • Increase resident referrals through the use of statement stuffers, table tent cards and personalized business cards/holders for 40 resident ambassadors to better represent the community.
  • Help advertising agency develop the marketing plan, print media presence and oversee media insertions while also working to establish a better online presence and reputation.
  • Manage ongoing renovation efforts of apartments and patio/garden homes.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s